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Hi, Gustavo. I hope your move back to Boston was smooth. Welcome back to the cold, I guess! Thanks for the update above. I'm assuming you'll provide video of yourself in the future., though the audio file was helpful. The issue of knowing your audience is not only for entrepreneurs, correct? Even the motivation of field workers wanes when they fail to realise their target audience. "What does the local non-believer want? What does my team leader want? What does the organisation require of me? What are the needs of my supporters?" These questions reflect how confused we can get regarding target audiences. So, your update was a helpful reminder. Thanks! Give my best to the family and, again, hope all goes well in Boston.

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Thanks Brian.

I've gotten used to moving back and forth so it hasn't been too difficult.

Yes, knowing the groups you want to serve, needs, and language, is helpful in any situation.

All the best.

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