Our "One Workshop Away" Ebook Just Dropped
You are one workshop away from the start of something special
Hey everyone,
I wanted to send a short note to touch base.
Over the past 30 days, I have written and published our One Workshop Away ebook, both in Spanish and English. In addition, I have configured a simple book funnel in Groove to promote, sell, and deliver this product to customers.
The One Workshop Away model is the culmination of dozens of experiments, workshops, and digital marketing strategies I have implemented over the years, both for my own brand, and in working with clients.
I have explained the how-to’s of this model in my Podcast series “One Workshop Away.
The ebook expands on the podcast, and provides you with three worksheets and a schedule for completing the steps in 30 days (as summarized in the chart below).
In this post, I want to briefly talk about the philosophy that stands behind the One Workshop Away business model. I hope it will inspire you to try your hand at one of the greatest social experiments every created for producing personal growth, vocational fulfillment, and wealth.
The digital economy.
The Future of Work
When a social media influencer can earn 5x more money than a brain surgeon, we are no longer in Kansas Dorothy.
In a workshop I attended this year on the the Future of Work, all three presenters were under 35 and already earning in the millions.
Please understand, I am not saying you will become a millionaire by joining the digital ranks. I am saying that we are in a brave new global and digitally connected world.
Two things:
If you are skeptical about the Internet, you must suspend your disbelief.
If you have ANY inkling of doing something different with your work life, you can test the waters much more easily now and with a higher likelihood of success.
The Social Matrix
In a previous post about emotional awareness, I talked about the social conditioning we inherit that derails most online ventures.
Everyone is subject to the societal, parental, and cultural pressures of conforming to accepted ideas of what it means to be a good student, employee, and citizen. However, a deeper problem is that this compliance can rob you of the dreams, creativity, and passions you once held.
Well guess what?
The digital economy has disrupted long-held traditions about getting an education and building that into a successful and fulfilling career. So, if you sometimes lie awake at night and think, hmmm…maybe there’s something else, then I am strongly advising you, no, begging you, to listen to that voice.
You Are Amazing
One of the most rewarding aspects of my work on the Impact Generation is helping people to see the wonderful tapestry of their life.
Indeed, the first part of our model is to know yourself which includes a deep self-inventory. And it is downright inspirational to see the talents, abilities, hobbies, interests, passions, expertise, and experiences that workshop participants uncover after these exercises.
If I can get you to believe in yourself, and your talents, my work is 80% done. The rest is just strategy, honestly.
You Are One Workshop Away
Our model gives gives you three competitive advantages:
We bet on you because no one else has your unique blend of skills, experience, and personality. Trust me when I say, there is an audience that loves your expertise, your unique spin on it, and even your funny, serious, or irreverent personality.
It is one of the most low-tech, low-time, and low-cost models to experiment with the digital economy.
You can test your idea before spending money on expensive software, building out complicated funnels, or investing months of time and energy creating content.
This is precisely why we can make the following bold promises with our model (see graph above for context):
You are one workshop away from discovering your purpose and mission (Step 1).
You are one workshop away from having the confidence in yourself and the skill set you can offer to the world (Step 1).
You are one workshop away from validating the economic viability of your business idea (Step 3).
You are one workshop away from launching your business with data, experience, clients, and confidence (Step 3).
If you’ve struggled in the digital economy, or want a less risky way to dip your toe in the water, then I encourage you to put our model to the test.
Grab your copy of One Workshop Away.
Here’s to your success.
Gustavo
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